For all ongoing marketing programmes, yes. We start with the Impact Roadmap to ensure strategy, targets and delivery are aligned from day one.

For standalone website projects, it is strongly recommended, as it sharpens positioning, messaging and conversion strategy, but it is not essential to proceed. Essentially you get a marketing strategy with your website build, so it's a win-win.

Marketing without clarity leads to wasted budget and inconsistent results.

Before launching SEO, paid ads or automation, we need to understand your margins, lead targets, fulfilment capacity, sales process and operational constraints. The Impact Roadmap ensures we are building towards measurable business outcomes, not just generating activity.

No. This is a working strategy session.

We review your numbers, clarify your targets, identify gaps and prioritise what needs to happen first. The Impact Roadmap goes deeper into financial targets, operational capacity, marketing channels, sales performance and system gaps. It is designed to create measurable outcomes and accountability, not just ideas.

You leave with a documented strategy and clear next steps.

That is completely fine.

You still keep the strategy, insights and direction developed during the session. Many businesses implement the plan internally or return later when the timing is right.